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As a photographer and a former photographic salesman, I have a unique perspective of both sides of the sales counter when it comes to photography and specifically photographic gear and people’s needs not to mention people’s wants which are not necessarily the same thing. The one question I was always confronted with is “Should I purchase Canon or Nikon?” and “What is the best camera?” And my immediate reaction is “What do you have now?” and “What is it that you shoot?”

Photography is centered on variables and trade-offs. Its shutter velocity verses aperture over iso. Up on the main one variable and down on Best clear lens filters another. An intricate dance with technical parameters in order to achieve one thing, the exposure we wish for that one specific subject at that specific time. There is no one single “recipe” for several occasions. The only thing I’ve come across which is constant, is the continued and ongoing battle between your two giants Canon and Nikon for dominance on the industry which is not going to change. You might find yourself one day with what is rated the best system, but invariably that may change. Aiming for the very best Brand is like a man looking for the prettiest girl. That is a title that passes from one girl to another in just a matter of moments. There will be the next pretty girl.

EASILY had to rank in order of technical superiority all the available cameras, you will discover that you don’t have one entire brand following the other, they’re intermingled. And the line-up would depend on your specific requirements. Where does that leave us?

If you are just starting out with photography, don’t get caught up in the Which Brand? Selection at this time. First you must decide what sort of camera you should get. Compact or DSLR? You must give consideration to why you need a camera to begin with, and what type of photography you are looking at. You have to ask yourself several questions. “Where and when would I take advantage of a camera?” “How frequently would I use a camera? Is it for general purposes like getaways and family occasions? Could it be to photograph my child on the sports discipline? Or for one per year when I am in the overall game park? If those are your preferences then you should choose among the lots of compact cameras available. Small lightweight models that you can drop into your wallet or handbag. For the overall game Park and sports field person, among the larger “Bridge” type cameras that offers plenty zoom.

If you are thinking about taking it to the next level and doing some severe and precise photography, then you need a Digital SLR, and you may need to know this from the start: It’s rather a long and expensive journey, but very rewarding in long run. They won’t fit into your handbag or pocket or a tiny camera bag. You can find accessories and additional gear you will want beyond just the camera itself. So small and lightweight is no longer feature. EASILY had a hundred rand for every time I have found someone looking between the tiny surveillance camera pouches for something to place their recently purchased SLR into, I could buy myself several more lenses. You will require a bag that is bigger than your camera, sorry.

SLR’s offer you a lot more variables to have fun with with. They permit you to take full handle of the exposure. Their bigger image sensors provide a broader dynamic range to play with, more delicate variations in colour tone, saturation, contrast, and exposure levels and much less noise in darker situations. They offer one or other RAW capture mode which is perfectly suited to image editing on your PC or Mac with the likes of Photoshop and lightroom. SLR’s offer you a wide range of lenses from which to choose, and no, you won’t need to buy every one of them, they are task specific. What’s your task?

An SLR is what you want if you are passionate about photography. Getting that perfect shot, even if this means revisiting that same i’m all over this many different occasions and soon you find that the light is merely right, the colours in the sky are excellent, just enough clouds at just the right height.

Serious photography requires you to use your left and ideal brain together with each other. Learn and understand the technological parameters available until they’re instinctive, then apply that understanding to the artistic facet of the equation, composition and expression. There is also the thing that I keep firmly in mind when I’m shooting and that is my Hit Rate. Understand that the images you have seen that have been mind blowing, that motivate you. The photographers whose job you admire and the iconic pictures you have seen represent a very small percentage of the images they have ever taken. You’re seeing their best of the best. If you go out shooting, and you come back home to review your shots on your pc (lightroom is wonderful for this) and you discover that the majority of your shots are basic or monotonous, don’t worry or panic! Look at the shots; figure out what’s wrong using them? How may i improve on that photo? What were my exposure configurations? How could it have already been better? And reacall those things the next time you’re out shooting. My motto in lifetime is a good way to work out who you are, is to realise who you aren’t. So too, the easiest way to up your hit-charge is realise what your location is going wrong, and you will see the more you do this, the better you’ll get. The ultimate way to learn has been your camera in your palm. You can explain until you are blue in the face how to drive a car, you can give them all the theory, but they is only going to get it, if they are sitting behind the wheel themselves. So, learn everything you can, do a program or two, read some publications, but just keep shooting.

Lastly, back to both giants. Do not get lost in the eternal battle between them, and the views of just about everybody with a tone of voice on web. Don’t get shed in the splitting of hairs of technical superiority and all the while sitting back feeling indecisive and not shooting. Both Brands contain their strengths and weaknesses. Your decision is Excellent or Fantastic. The camera and its accessories are simply tools. You’re the photographer. Know your preferences, and choose tools that suites those needs. Learn to use your video camera to its full potential and understand its constraints; all cameras have limitations, consequently work around them. Don’t obtain things because they seem fancy and impressive. That would be an incredible waste of money better spent on the specific things you need to do what you are doing and remember it’s all about the image and not the apparatus. The Best camera may be the one in your hand.